1. Incubation

The leaders of each project enter incubation, where they meet weekly with the other creators in their cohort.  During this time, creators refine their product (whether it’s a script, score, or–for disruptive ventures–any other form of a “minimum viable product”) within a diverse, collaborative community. They also complete a workshop series designed to equip artists with the business and finance tools they need to organize their team and create a “proof of concept.” A proof of concept might be a reading for an “on-stage” project, a trailer or pitch bible for an “on-screen” project, or a test run of an MVP for a disruptive venture. 

After successful incubation, the project receives a pre-seed investment to create this proof  of concept and to support creators through the accelerator.

2. Accelerator

After successfully proving their concept, creators enter the accelerator, where they receive mentorship, networks, and resources to launch or produce their project. They attend sessions that help them develop strategies for marketing, sales, and securing strategic partnerships. 

By the end of the accelerator, they will have a business plan and demonstrable traction and will have the opportunity to pitch to our production fund. This fund provides the seed investment necessary for full production or launch. 

3. Production

We think it is important that creators take leadership roles on their own project, ensuring that they maintain a strong voice in the room for all artistic and production decisions. The education from our incubator and accelerator, and the two rounds of investment allows creators to either produce on their own or approach co-producers with significant leverage, enabling them to maintain equity in their own work, rather than quickly selling or licensing it.